As far as the beauty industry is concerned, consumers' "first glance" often lies in the product packaging rather than the product itself. Especially in the current era of "value economy", packaging must be the first to shine.
A few days ago, the 2019 Shanghai International Luxury Packaging Exhibition was held as scheduled at the Shanghai Exhibition Hall. At the exhibition site, the packaging display of cosmetics occupies a considerable scale. Beauty brands at home and abroad generally have differentiated needs in product packaging. At the same time, some innovative companies have coincidentally implanted high-tech product packaging, "smart packaging" has been put on the agenda, and how to achieve green and sustainable packaging is still an industry hot topic.
How to attract consumers' attention when they see the product? Packaging is undoubtedly the first step for a brand to win. According to some cosmetic packaging material suppliers at the exhibition site, the differences between domestic and foreign beauty brands in packaging materials are obvious. Taking cosmetic packaging containers as an example, foreign beauty brands represented by European and American countries have generally begun to pursue the use of single-layer bottles instead of double-layer bottles with inner tanks in the past.
Single-layer bottles emerging in the European and American markets
Packaging is a part of the product, and can also be called the "coat" of the product, and smart packaging can make the product more fresh and more perceptual. Packaging, as a medium for goods to connect to consumers, allows packaging to have more extended functions, to achieve personalized customization according to different consumers, and to become the entrance for interaction with consumers, which is the key manifestation of smart packaging.
